Our brand new collection has landed, boasting 7 beautiful shades perfect for the autumn/winter season.
This range is made in Europe and free from HEMA, DI-HEMA, HPMA and IBOA and suitable for those who have suffered a Hema sensitivity.
The Amsterdam collection is the introduction to us transitioning to becoming a Hema free brand with all our future collections.
We listened to all your requests for the need of a Hema free gel system that was not only highly pigmented with amazing coverage, but also had the longevity of our previous formula.
We worked tirelessly with a European manufacturer to bring you our new formula in the way that separates us from the rest - highly pigmented shades, unique names and travel.
We headed to Amsterdam to shoot this collection, which meant we got to sit in the cafes and walk around the beautiful canals whilst taking in the beautiful streets and architecture.
When planning each collection and the visit to each destination we like to look at what shades that location is most suitable to and what seasonal shades are a must have.
We had a few stops pinned to our map of the city, Visiting Van Wonderen Stroopwafels was essential when it came to shooting the shade Waffle House... although it was slightly messy when it came to the caramel and chocolate!
Shade Tulips was a firm favourite for the season, with its rich warm tone it gave us that luxury wine nail shade 'inspo'. We shot this colour in a beautiful book shop.
DAM good vibes was the shade of the collection for us, it is a soft olive green that complements any skin tone. This shade was shot at the side of a canal that still had flowers on display from the summer so they were slightly weathered which added to the mood.
Clogs & Canals is a statement blue that we fell instantly in love with. We shot this sneakily around a perfectly placed bicycle!
#AMSTERGRAM, well what a shade this is! it definitely deserved its own hashtag that's for sure. A red that screams glamour and finesse, shot in an artisan café.
Tourist Attraction quite literally lives up to its name, you cant help but stare. One bottle of this is filled to the brim with show stopping glitter and sass.
Coffee Culture, Among other things Amsterdam is known for its love of coffee, so choosing this name was easy for us. It is a rich warm brown that is key to an effortless autumnal look.
We are so excited for what we have planned for our 2024 collections look and cant wait to show you were we are heading.
Keep up with our adventures on our socials @wandergelofficial